Useful Information / FAQ

Supplying Files

How files are prepared does matter

To ensure quality results and timeous delivery, it is important that artwork files supplied conform to acceptable industry standards

We accept Mac or PC files produced with:

  • Adobe Pagemaker
  • Adobe Indesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Quark Xpress

All fonts, logos and images must be supplied with your completed file.
Logo and images must be supplied in greyscale or CMYK - preferably as TIFFS or EPS with a resolution of at least 300dpi.

Send your completed files to us on CD or DVD or email to
For large files, download via our FTP site.
Access to this site is secure.
Or call us on 02 9319 5661 for access details

Tips for preparing artwork

  • Check document size.
    A4 or A3 are the most common sizes.
  • Make sure an image and text-free margin of 5mm has been left on all sides of your document to avoid images and text being cropped.
  • Do a test print to make sure everything looks correct on paper.
  • Check all spelling and numbers
  • If any unusual fonts have been used, be sure to include them with your file or outline your fonts.

  Diff Between PMS and CMYK Colours

Printing is, surprise surprise, a process of applying coloured inks to white paper.Two factors come into play:

  • The less number of different inks you use, the lower the cost
  • The more consistent your colours are across different
    documents, the more consistent is your 'image'

PMS (Pantone matching system)
PantoneĀ® have created 1,114 specific colours, each with a unique reference number and formula to achieve each specific colour.

These are solid colours and because of their standardisation, do not vary from printer to printer or from country to country. While they are mainly used in the printing industry, they do have value for designers in other fields.

For cost reasons, PMS colours should be used when a maximum of only 3 colours are to be printed
eg. Business cards, letterheads

CMYK refers to the four basic ink colours used to print full colour images typically found in catalogues, brochures or flyers.

By mixing differing percentages of C (cyan) M( magenta) Y (yellow) and K (black) one can achieve millions of shades, hues and colours necessary to accurately print something like a colour photograph.
CMYK is used when a broad range of colours are needed to be printed, such as colour photographs.
Most catalogues and brochures are printed in CMYK

  What is High Resolution

You will often hear requests for high-res" images to be 300dpi. DPI stands for dots per inch. A dot is just that- a single dot that makes up an image. This is the smallest bit of colour that can be used by the printer to print an image. The more dots you have every inch, the higher the resolution.


  • You cannot turn a low-res image into a high-res image
  • You cannot use images downloaded from the web at 72dpi to print at 300dpi (well, you can but the results will be poor)


Printers Lingo

Yes, printers do speak a foreign language.
But that's to avoid confusion and to be precise.
Please find below a glossary of a selection of
the terms we use to describe and specify your jobs.
This will only assist in streamlining communications
and ensuring your job arrives as requested
...and on time!

All original copy, including type, photos and illustrations, intended for printing.

Collective name for pixellated image files such as jpegs, Tiffs and Gifs. Should be high-resolution (300dpi) to ensure quality result.

Printing that extends to the edge of a sheet or page after trimming.

A coating applied to paper after printing to achieve a special effect such as gloss or matt.

Abbreviation for cyan, magenta, yellow and key (black), the four ink colours used in full colour, offset or digital printing


Digital printing
The use of a high quality computer printer to print quick, short run jobs. Generally, all digital printers print CMYK.

A particular size and style of text (eg) This font is Arial 10pt

File Transfer Protocol. A secure network used to transfer data from computer to computer over the internet. Suitable for large files

Full/Four Colour
Technique of printing that uses black, magenta, cyan and yellow to simulate full-colour images. Also called colour process printing, full colour printing and process printing.

Gram (gsm)
The unit of measurement for paper weight/thickness (grams per square metre of that paper). eg. Photocopier paper is 80gsm

A photograph or continuous-tone illustration that has been half toned and appears on film, paper, printing plate or the final printed product.

Offset Printing
Printing technique that transfers ink from a plate to a blanket to paper instead of directly from plate to paper.

Pantone Matching System. An internationally standard system for specifying specific printing colours by number. Used when printing one, two or three colour offset jobs.


Paper stock
The grade, weight and size of paper used to print a specific job.
For example, paper most commonly used in photocopier machines is A4 80gram bond

Piece of paper, metal, plastic or rubber carrying an image to be reproduced using a printing press.

Point size
The height of text characters. There are approximately 72 points to an inch. 1 point = approx. 0.35mm

Abbreviation for red, green, blue, colours used to generate images on a computer monitor. NEVER used in printing. Most images captured from the internet are RGB and have to be converted to CMYK before they can be printed.

The quality of an image, usually a bitmap file (eg. jpeg) given in dots per inch. Printing is almost always 300dpi. Images captured from the internet are usually only 72dpi.

Saddle stitch
To bind by stapling sheets together where they fold at the spine. Most common form of binding brochures, multi-page leaflets and magazines.

Refers to the percentage of ink coverage that a screen tint allows to print. eg. Grey can be achieved with a 50% screen of black

The full set of a particular font in all its point sizes